Failure

Your company believed in entering that specific market in the southern part of Asia. The first year was a bleeder. But that was to be expected. The second and third year were hardly better though. When in the fourth year revenue decreased unexpectedly, you had to pull the plug. Apparently, your product isn’t suitable for this country. One of your local employees offers to buy the local corporation for $1. He or she believes that in a different set-up – one your company can’t offer – the product can be successful. You agree and the shares are being sold. Was this really the best thing to do?

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