Why is it that we do what we do? Wouldn’t it be useful if we could do something that most of us – or even everybody – would like? Is there a good way to get people to believe that what you do is good for them? This ‘Why’ gives you the answer to these questions.
What is it that makes one company more successful than another company with exactly the same services or products? Is it the brilliant product or service that you provide your customers with? Or is it your great staff that convinces your customers to buy your products or services?
When companies know WHY they do what they do, it’s (relatively) easy to make a difference in the market. In the video below, Simon Sinek explains his concept of the Golden Circle: